Next Tea Conferences:
September 16-19, 2004 and
November 4 - 7th, 2004
in Destin, Florida -
Sandestin Golf & Beach Resort

Conference tapes are now available!
Click here to order your set!

Open a Tearoom for Profit was a natural outgrowth of the sisters' desire to inspire and educate others interested in opening their own businesses related to tea. Held four times a year, the conference features a special tour of the Magnolia & Ivy tearooms with special themed teas served at each location.

The only hands-on tea conference of its kind, participants will get a behind the scenes look at running their own tearoom. The conference also presents top speakers, tea tasting, resources, and tea related  seminars.

The seminars are held at the Magnolia & Ivy Tea & Education Center in Richland, Georgia. Opened in March 2000, this 3000 square foot facility located in Richland, Georgia, is dedicated to the education in the “art of tea.” The center provides complete conference facilities for tea tasting, tea industry education, and training in the sale and service of fine loose leaf teas.

Scheduled topics of discussion
and exploration include:

• Tea: Types of teas, What  are the top sellers, How to educate your customer, Health benefits, New  products, tea tasting;
   
• Financing: How to Get  Started, Where to find the resources you need, How much money will you need,  Your business plan;
   
• Marketing & Publicity 30 ways to obtain free press, Where to spend your advertising  dollars, How to promote yourself;
   
• Themed Tea Events: Planning special events, Menus, Props, Teaching etiquette;
   
• Retailing: Where to buy and how to buy, suppliers and vendors, How to shop trade shows; Start-up inventory requirements;
   
• Foodservice: How to Plan & Price Your Menu, Food pairings, Food demonstration; Kitchen savvy
   
• Merchandising: Designing Your Space, Creating an "experience"; illusions and props;
   
• Employees: How to Hire,  Train & Motivate;
   
• The Customer: Serving & Educating; Getting repeat business, Superior Customer service
   

Quotes from past attendees:

“I came not knowing if this ideas was possible. I left knowing I could and will do this!” --participant from Virginia

“One can read books, but to have the quality of this conference can’t compare to the written word.” --participant from California

“Very informative! Leg work done for us. Anyone interested in serving tea needs to hear what you have to say!” --participant from Pennsylvania

“Totally rethought my concept. You helped me understand how to make this work.” --participant from Rhode Island

For additional information contact: 
(800)-233-2619 or (850)-267-2595
or email info@magnoliaivy.com.

JOIN OUR EMAIL COMMUNITY -
If you are a past conference attendee, join our  restricted email list at
Tearoomforprofit-subscribe@egroup.com.